How
To Improve 3 Vital Website Usage Ratios?
By: Syed K.
Rizvi
Ok, you are
done with the designing of your web site, and since it has been built
in accordance with the basic rules of search engine optimization, you
are seeing some traffic at the end of the day. Your mission doesn't end
here. Web site marketing is an ongoing process of refining your web site
to interact better not only with the search engines but with the visitors
too that these web properties bring. This article focuses on 3 associated
web site usage stats that you must improve overtime to turn your web site
venture into a successful one.
First of these
is 'Average Visit Per Unique Visitor'. This informs you of the number
of times that an average visitor, who somehow found your web site, returns
for a deeper look. For example a ratio of 2.5 means that the average visitor
to your web site came back for at least one and a half times in addition
to his initial visit. The higher this ratio is, more is the visitors'
likeliness of and loyalty to your web site. It shows that they like your
web site design & content and are willing to revisit for checking any
updates. Strategies to increase this ratio: - Motivate the visitors to
bookmark your web site and provide easy means of doing so. - Update your
web site content frequently and exhibit these embellishments on a prominent
spot. - Run a weekly or monthly newsletter, encourage visitors to subscribe
and reinforce your web site address in the email newsletter.
Second comes
the 'Average Page Views Per Visit'. This counts the number of web pages
that a typical visitor to your web site looked at. Again, the higher this
figure is, the better your web site is doing in captivating the mind set
of your audience. Remedies for a lower number are: - Break single lengthy
pages into multiple smaller ones so the visitors interact more with your
web site's hyperlinks. - Do not solely depend on main navigation for visitors
to follow to other sections of your web site. Instead provide a couple
of these links within the body content of related pages. - Provide better
cues for internal links when following the above technique.
Third happens
to be the 'Average Time Spent Per Visit Session'. This calculates the
length in minutes or seconds of a normal visit session to your web site.
Often web site statistics software breaks this into meaningful ranges
of 0-30 seconds, 30 sec to 2 minutes, 2-5 minutes, more than ten minutes
etc. While doing an analysis of average visitor time, some values on the
extreme are to be ignored. For example, a few of the people spending more
than an hour could be visitors who didn't close the browser window after
they were done with visiting your web site. Likely, some of the 0-30 sec
visitors are those who were looking for something else and were mistakenly
directed to your web site through the vague listing on search engines.
Possible strategies to increase this average time span are: - Know the
more popular pages of your web site and ensure that they provide an adequate
number of links to other pages on your web site for a lengthier session.
- Add related content to your web site, so visitors can spend more time
reading about the topic they are interested in. - Follow an internet friendly
writing style. Online readers scan rather than read. The three statistical
ratios we have described above are very much interrelated. Increasing
one will lead to improvement in the others too.
Thus, for best
returns, they should be dealt with a synchronized plan.
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Syed K. Rizvi
is a web marketing consultant and affiliate marketer. His website Affiliate
Programs Marketing shows webmasters how to run a home based internet business
and make money online with legitimate affiliate programs. The website
also offers free e-book downloads and online courses. To find out more,
please visit http://www.affiliate-pm.com |
