NEW PayPal Checkout Process makes Online Shopping
easier
By: WebSiteHostDirectory, July 14, 2005
Using PayPal as a gateway for accepting online payments
has just become much more attractive.
PayPal, owned by eBay, has always been considered one of the best, most
secure choices of payment for auctions, whether by check or credit card.
But one of the biggest drawbacks to it has been the restriction that the
buyer also had to have a PayPal account in order make that payment.
Not anymore! PayPal has optimized
the checkout experience for buyers by launching an exciting new improvement
to Website Payments. With PayPal's improved Website Payments checkout, purchasing
online by many types of payment can be easily made... Once a customer has decided to make a purchase, they are walked through four easy steps:
1. Shipping information - Customers enter name and shipping address.
2. Billing information - Customers enter credit card information, email
address and phone number. They also have the option to send a message
to you.
3. Review of payment information - Customers review what they’ve entered
to make sure it’s correct. From this point, they can either edit the information
or complete checkout.
4. Save customer information with PayPal (optional) - To shop more quickly
and easily in the future, customers can save their personal information
they’ve already entered with PayPal All they need to do is choose a confidential
password and create answers to a few security questions.
To toggle off this new feature, the PayPal account holder can simply
log in, go to their Profile subtab, click on Website Payment Preferences
in the Selling Preferences column, and check or uncheck the yes/no box
under PayPal Account Optional.
Currently the account-signup-optional feature is available to US sellers
and their customers, for Buy Now, Donation, and Shopping Cart transactions.
Currently it does not apply to eBay transactions, Subscriptions, or Send
Money / Request Money transaction -- however these are being considered
to be added in the near future as well.
According to sources at PayPal, they are also looking into extending this
availability to non-US merchants in the near future. However, there is
no confirmed release date.
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NOTE: Information provided to the seller is the same as before, based
on the user's billing & shipping addresses. Depending on the seller's
choice of payment settings, they can choose whether to ship to addresses
different from that on the credit card or not.
---
The "PayPal Account Optional" feature can be toggled on or off from a
PayPal account holder's profile setting, under the "Selling Preferences"
/ "Website Payment Preferences" area at the bottom of the page, below
the "Auto Return" setting.
For small business out there looking for an online credit card acceptance
solution, this must certainly put Paypal at the top of a very short list.
With a Standard rate of 2.9% and $0.30 per transactiuon, its not the least
expensive per transaction fee out there. But with no monthly statement
fees, no upfront gateway fees, no monthly minimum $$ requirements, it
presents a very attractive way to get into the online arena at minimal
cost. That coupled with the relatively easy acceptance criteria for establishing
an account, easy to manage reporting and transfer options as well as the
various options offered for building an ecommerce shopping cart, this
appears to fire a solid shot across the bow of established merchant account
vendors such as WorldPay, Linkpoint (CSI), and 2Checkout.
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Sept 1, 2005 |
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