Marketing
Tips for Resourceful Webmasters!
By: Matthew C.
Keegan
The internet is
a sea of knowledge. Getting your information to 'float' by the right audience
can be like finding that one special grain of sand on the seashore. Paying
big bucks for marketing can strain your already limited budget. What is
a webmaster to do? Let's discuss four valuable and proven ways to market
your site without breaking the bank. 1. Join forums. Yes, even if running
a forum is something you already do, join forums similar to what you have
and become a moderator. No, I do not mean for you to siphon traffic from
that site to your site. Rather, show yourself useful to that community
and you will naturally draw people to your site. Bonus: Very helpful if
you can offer a link to your site in your signature too! 2. Business cards.
A good idea and not that pricey. Search the internet and you can design
your own cards right online. I'm not talking about cheap cards, but professionally
done cards. Check out how many cards you can get for less than $100! Give
them away like crazy and watch your traffic soar.
3. Create content.
There are some decent sites online where you can get other people's content
and put it on your site. It can be especially helpful when you don't have
the time or knowledge to get the job done. However, you will have to link
back to their site and you may lose traffic. Why not consider writing
an article yourself? You may not be the best writer but your ideas may
be valuable. You'll value the link back to your site!
4. Business associations.
Whatever field that you are in, join that field's association. Do not
rely strictly on internet contacts, you need to push away from the keyboard,
get in your car and go out and meet people. Attend special meetings and
conferences...sell yourself in person instead of online. People still
like to meet people in person; you will benefit tremendously by the face
to face contact. You are continuously marketing yourself whether you utilize
paid schemes or one of the points mentioned above. Never rest on your
laurels and take nothing for granted. Life is not constant while change
is. Learn what works for you and build a proven marketing strategy. Who
knows, but once you have reached the pinnacle of success you just may
be able to afford much more comprehensive - and expensive - marketing
strategies.
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Matt Keegan is
the webmaster for the Aviation Employment Board at www.aviationemploymentboard.net
and the Corporate Flight Attendant Community at www.corporateflyer.net.
Both sites are top performers in their respective categories.
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